Performance Marketing Specialist

As a Performance Marketing Specialist, you will be involved in strategising, planning, executing and analysing our paid digital campaigns for clients across Facebook, Instagram, Twitter, YouTube, TikTok, and Google (Search and Display). Responsibilities :-Strategically manage and execute performance marketing campaigns. Across all major social media platforms and Google, this includes campaign planning, set-up, daily management, optimisation, as well as reporting.-Work alongside team leads on data and strategy for existing and new clients, ensuring that all planning is justified using past performance data and analysis-Analyse client campaign trends, using qualitative and quantitative data, to recommend campaign changes -To ensure frequent and systematic optimisation by testing keywords, ad copy, bidding strategies, and other methods – with an implement, test, and measure mindset-Develop estimates, budgets, and media recommendations for client campaigns and new business opportunities-Produce insightful post-campaign/end-of-month reports, including actionable next-steps, clear explanations, and data visualisation-To stay up to date on performance marketing trends, best practices, and techniques to ensure client campaigns are relevant and effective-Work closely with other departments to ensure client goals are met
Requirements:-3+ years of marketing experience in a digital / e-commerce / SaaS environment - agency backgrounds are preferred-Direct experience with:-Facebook ads-Google ads (SEM, GDN, YT)-Acquisition funnels-Google Tag Manager, Analytics-Landing page builders (Unbounce, Instapage, or an equivalent tool)-Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel-Ability to create reports from multiple sets of data-Excellent proficiency in the English language with a keen eye for grammatical errors and typos-Experience managing analytics tools and expertise in manipulating data sets - proficiency in Excel/Sheets is a must-Ability to write direct-response advertising copy for Facebook and Google-Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally-Ability to work both independently and in a team-oriented environment-Should have high levels of integrity, autonomy, self-motivation.-Google, Facebook, Twitter or any other advertising tool certifications are a plus