- 3+ years of marketing experience in a digital / e-commerce / SaaS environment.
- Excellent proficiency in the English language with a keen eye for grammatical errors and typos.
- Experience using basic CRM tools - Hubspot, Salesforce or an equivalent tool.
- Direct experience with:
- Facebook advertising
- Adwords
- Acquisition funnels
- Google Tag Manager
- Google Analytics
- Landing page builders (Unbounce, Instapage, or an equivalent tool)
- Experience managing analytics tools & expertise in manipulating data sets (think: Excel).
- Ability to write direct-response advertising copy for Facebook & Google.
- Excellent interpersonal skills: This role will require managing multiple stakeholders and working cross-functionally.
- Addicted to growth & perpetual learning.
Responsibilities
- Developing & optimizing acquisition campaigns on digital channels including Search, Display, Mobile, and Social.
- Identifying replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset.
- Coordinate regular deep dives into the acquisition performance, build report models and analyze the performance of advertising campaigns.
- Setup, QA, run and analyze the results of A/B tests.
- Work closely with other teams and stakeholders to ensure acquisition goals are met.
- Develop, build and run A/B tests across landing pages. Experience writing direct-response copy is a huge benefit here.
- Our people - for real! StoreHubbers are some of the smartest and most interesting people you will work with. Expect to do a lot of peer-learning.
- Culture of Candour. We embrace directness, hate bureaucracy, and move fast. If you’re tired of ‘corporate nonsense’ you’ll feel right at home.
- Cutting edge tools. If something can be automated, we’ll make it happen. You will be introduced to over 20 different tools we use that support basic tasks, so that we can focus our minds on the kind of work that matters.
- Data availability. The biggest benefit of using a lot of tools is that we have a LOT of data and easy access to analytics. This helps us make more informed decisions and get more precise outcomes.
- It’s the Impact that counts. We recognise that results are not tied to the number of hours put in to achieve them. There’s no reward for long hours with poor results and there’s no penalty for going home on time when you’re producing excellent work. Of course, to be great, most of us have to put in considerable effort, but hard work and long hours are not how we measure or talk about a person’s contribution.
We do have all the other cool perks too:
- Fully stocked fridge and pantry - ice-cream, snacks, and more yums
- Free Season Parking - no more roadside headaches
- Medical and Dental Outpatient Visits + Medical Insurance
- Apple Macbooks for everyone
- Learning Budget - for courses, books, and levelling up
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