JOB DESCRIPTION JOB TITLE PREFERRED RELATIONSHIP MANAGER (PRM) Grade U8.S - U7.S Location Retail & Preferred Branch Reports to Branch Manager Other Reporting Relationship Dotted line to Preferred Segment Manager Subordinates - Job Purpose Actively retain & nurture existing Preferred base & promoting Bank's investment & deposit products and services by applying 'Farmer' concept Key Products • Asset Under Management (AUM)
• Deposits KEY RESPONSIBILITIES Sales Planning & Execution • To service Preferred customers base above RM 250,000
• To promote the Bank's investment & deposit products and services by applying ' Farmer ' concept.
• To actively acquire New-to-Bank (NTB) and New-to-Preferred (NTP) customers.
• To promote Bank's other products and services that management may deem relevant to distribute to Preferred customers via sales referrals.
• To provide fast and convenient off-site banking services to NTB and NTP customers on :
- New CASA & FD accounts opening
- Handle all non-cash transactions
• To complement branch on acquisition numbers.
• To run Preferred activities to increase membership and deposit sales.
• To be involved in Preferred customer acquisition programmes / events.
• To lead and/or take part in all marketing activities.
• To deliver sales pitch / presentations, with strong closing skills on Bank's products and services:
- Comprehensive understanding of product features and benefits.
- Knowledge of products and services offered by competitors in priority banking
- Thorough familiarity and comply with Compliance process Customer Relationship • To actively retain & nurture existing Preferred base & by applying 'Farmer ' concept.
• To establish and maintain relationship with Upper Mass Affluent customers and respond to queries and complaints in a timely manner.
• To be able to deal with and manage High Net Worth individuals and sign them up as CIMB Preferred customers.
• To provide advisory-based sales to NTB and NTP customers. People Management • To encourage and promote teamwork within branch sales team by :
- Providing assistance (e.g. training, knowledge sharing, covering of duties ) to sales team members where necessary
- Identifying and sharing new ideas and approaches for increasing sales and maximising customer experiences.
- Maintaining a conducive and professional working relationship within the sales team.
• To project professional business image at all times through high standards of housekeeping and personal grooming.
• To participate in Continuous Professional Development Program Others • To undertake special assignments ad-hoc functions as when required. Compliance • To comply strictly to CIMB Bank's policies and procedures, including credit control procedures, audit compliance and BNM guidelines.
• To comply with Code of Sales Ethics and Governance.
• To respond to compliance enquires from Vertical line (BM, RD, Head of DC) and Horizontal line (Segment Manager and Sales Segment Support Lead) Key Performance Indicators Qualification
* Note: The qualification indicated are the ideal requirements for the position. Exceptions may apply to internally promoted staff based on performance. Degree / Diploma / CFP/ Other Equivalent Experience • 1-2 years banking / sales and marketing experience
• Fresh graduates can be considered Education & Training (or equivalent) Skill / Competencies
* To be updated based on Competency Model • Good networking, proactive with strong sales drive, result oriented
• Ability to communicate well in English, Mandarin & Bahasa Malaysia
• Matured thinking with ability to deal with High Net Worth customers, acquire membership.
• Computer skills e.g Microsoft Office & etc
• Team Player
• Self starter, proactive sales drive in sales management
• Mobile throughout the region for Preferred customers acquisition activities
• Strong telemarketing skills.
