**Location**:Petaling Jaya, MY, MY**Job Function**:Marketing**Requisition Number**:144510**Description**:**Job Summary**- Oversee and lead the development of marketing plans, budgets, product communication, promotionactivation and reporting to achieve business objectives.**General Responsibilities**- Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.- Oversee development of marketing plans and critically evaluate implementation effectiveness to achieve business objectives and marketing strategies.- Lead development of marketing budgets and ensure alignment to clients' needs and marketing plans. Evaluate key marketing expenditures and budget-to-actual variances.- Manage analysis and evaluation of market trends, consumer behaviour, competitor activities, etc. Guide prioritization of marketing plans according to changing markets and competitiveconditions.- Define overall promotion objectives, strategize choice of media and oversee promotion activation to ensure effective execution of advertising and promotion activities.- Strategize product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services.- Oversee the preparation of marketing reports/updates/analysis for management presentation and decision-making.- Lead business planning with internal/external stakeholders (e.g., sales) in budgeting, marketing strategy development, etc. to align to business priorities. Advise stakeholders on marketsentiments.- Manage ongoing relationships with external vendors and agencies (e.g., event organizers, advertising agencies, etc.) to ensure smooth execution of marketing activities.**Functional Skills and Knowledge**- Talent must be marketing centric/savvy and have done ATL on digital marketing including social media, SEM/SEO, non traditional platforms of reaching out to consumers, content development, media exposure, Product launches and event management.- Have knowledge in trade marketing (trade programs and planning).- Have experience in portfolio management (multiple brands).- Possess Product Management experience, and experience handling OTC will be added advantage.**Education**- Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline.- Master's in Marketing/Economics/Business Administration will be an added advantage- Minimum five to eight years' experience in a similar role.- Minimum two to three years' experience in a managerial capacity
