We are seeking a highly organized and self-motivated Regional Marketing Operations Manager to support our dynamic and evolving Marketing Teams at Rentokil Initial Asia. In this full time position, you will report to the Regional Director of Marketing, Asia and have the Marketing Teams as your main customer. You will play a key role in a few areas: Marketing data & analytics and reporting Develop and manage marketing dashboards and reports to track key success metrics and ROI Proactively report on campaign outcomes such as MQLs generated, sales follow up, pipeline created, and closed won bookings Use data-driven insights to suggest improvements to lead gen campaigns and boost engagement Ensure marketing data is being properly collected and connected with other backend systems Optimize and audit existing systems to make sure marketing data is accurate and reliable Manage data cleansing and research new ways to enrich the data Ensure business meets best practices for marketing and data privacy Streamlining and managing process improvements Partner with marketing leaders on critical strategic and operational projects to improve marketing productivity and drive operational efficiency through improving workflows and technology Support end-to-end campaign execution including but not limited to email building, database segmentation, webinar building, etc Work closely with marketing leaders on campaign ideation and creation, implementing forms and UTM parameters Assist with planning, budgeting and forecasting for the Marketing department Work alongside with the marketing leaders to implement and manage lead scoring and marketing attribution models Partner with marketing leaders to manage the overall marketing funnel including lead scoring and funnel performance. Managing our marketing technology stack & implementing new tools Evaluate, implement, and manage the multiple marketing automation platforms such as website, e-Commerce solution, content management system and integration with related technologies required to launch and run campaigns Liaising with vendors, and working with IT to manage and support marketing users Requirements Bachelor’s degree in marketing or business disciplines Regional experience is required 3 to 5 years of Marketing Operations experience Advanced experience working with marketing automation tools like HubSpot Marketing Hub, Adobe Campaign and CRMs like HubSpot, Salesforce.com, Microsoft Dynamics 365 Advanced experience working with data analytics tools like Google Analytics and Qlik First-hand experience in owning a lead database and managing lead source tracking An advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management Strong analytical skills and experience using data to drive actionable insights and decision-making Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams Capability to effectively communicate complex business frameworks, processes, recommendations, and data to audiences across team and organizational levels Structured thinker, with strong project management skills and attention to detail Knowledge of email regulations : GDPR, and other local variations Familiarity with webinar platforms like Intrado, ON24, and Account Based Marketing tools like Demandbase, HubSpot and LinkedIn Account Targeting a plus Benefits Attractive base salary and performance bonus Comprehensive Insurance Plans for Surgical & Hospitalization, Term Life and Personal Accident Out-patient & Specialist Coverage Dental & Optical Coverage Additional Retirement benefits Equal Opportunity Employer Rentokil Initial believes and embraces to provide equal opportunities and avoid discrimination in workplace. We also place emphasis on workplace diversity which means that we are serious about creating an inclusive environment that accepts each individual's differences, embraces their strengths and provides opportunities for all colleagues to achieve their full potential. You may choose to apply directly or via email to ********** Location: Rentokil Initial (M) Sdn. Bhd., Unit 8-1, Level 8, Tower 8, UOA Business Park, No. 1, Jalan Pengaturcara U1/51A, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan
