Job DescriptionAs a senior brand manager at Abc., you bring life to the vision and development of the AirAsia group of brands through multiple channels and modes of communication. Managing a global brand that has been built over 22 years naturally requires the focus on consistency in brand identity and messaging. You will also need to provide an understanding in applying brand to business needs whether it be operations to consumer journey and route marketing or market expansion. You are instrumental in driving the constant innovation necessary in how we communicate. On a day-to-day basis, you will work closely with the group brand team, creative team and social teams to bring to life campaigns and projects. You will also be responsible for working on the evolution of the brand as 'more than just an airline' and its relevance + appeal to consumers. This is a role that seeks a balance of art and logic. You see the beauty in design as well as the power in effective communications.RESPONSIBILITIESLead and develop brand plans, strategies and initiatives for multiple markets Manage, improve and assist in steering our voice and brand representation across advertising and operational communicationsDevelop, maintain and act as a guardian of the brand, its identity, personality and perception by conducting regular audits to ensure compliance across all online and offline channels, internal assets, and customer touch points among othersPrepare proposals that cover rationales, direction, strategy and recommendationsCommunicate and build strong relationships with teams across the group and cross-functionsStay closely connected to the overall brand experience of an AirAsia guest (i.e. from pre-booking to post-booking experience of our relevant services etc.)Work closely with the wider brand, creative & content team to develop and implement long-term brand building efforts against key business objectivesOversee quality of brand communications and branding placements across assets both digital and physicalIdentify the right audience/communities to connect withManage brand budget according to portfolio or projectIdentify critical issues, trends and opportunities.Follow through with post-campaign results for learnings and reportingAnnual tracking and monitoring of brand health & valuation via periodic brand health and valuation studiesCollaborate with creative thinkers and creators in the company to keep the brand forward thinking and always in the thick of popular culture and trendsWork alongside potential brand partners and agenciesManage group corporate branding, sponsorship portfolios and oversee ambassador engagement across the groupLead strategic conversations that help rethink and reimagine the way we communicate with current and future consumersWork agile and react quick to new information and directionPrepared for all round cross-function support if neededTrademark management, covering registration, renewal, monitoring, and enforcement against infringement activitiesREQUIREMENTSAt least 5 years in a Brand, strategy or accounts servicing roleA degree or higher in brand, marketing, communications or similarFamiliarity with Adobe Creative Cloud, Canva, Figma or similar is an added advantageWe are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.
