Responsibilities:
• Develop strategies for capturing leads and drive that strategy proven by testing and metrics.
• Provide creative ideas for marketing contents.
• Create, curate, and manage all published content through social media and other online platforms.
• Developing digital content strategy and digital content creation (videos, stories, business related social posts, infographics) for company’s digital campaign that will
help increase awareness, drive engagement, and drive sales.
• Work closely with regional teams and agencies and internal parties in order to achieve KPI of marketing campaigns with a tight schedule.
• Monitor competition and provide suggestions for improvement.
• Conduct keyword research and web statistics reporting.
• Use web analytics software to monitor the performance of website and make improvement to generate traffic. Tracking conversion rates and making improvements
to the website.
• Understanding of Social Media platforms, their respective participants (Facebook, Twitter, Tiktok, YouTube, Instagram, Pinterest etc.) and how each platform can be
deployed in different scenarios.
• Carries out such other duties as may be required by the Manager.
Skills:
• Visual Ideation/Creativity, Typography, Design Software (Photoshop, Adobe CS, Illustrator, In Design, ect
• Possess knowledge and skills in video shooting, editing and photography
• Reporting Skills
• Exceptional creativity and innovation
• Experience of designing for both web and offline
• Website analytics tools e.g: Google Analytics, Web Trends etc
• Microsoft Office Skills (Outlook, Word, Excel, PowerPoint)
• Managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Positive attitude, Problem Solving and Awareness
• Analytical mind set and critical thinking
• Excellent communication and interpersonal skills
Requirements:
• Bachelor’s degree in Digital Marketing, Digital Media, Social Media, Marketing, Advertising, Communications, Journalism, PR or related degree.
• 1 to 2 years of working experience related to marketing materials design.
• Excessively curious, motivated, and creative, with the desire to constantly grow
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player
• Interpersonal skills and abilities
• Team player
• Good time-management skills
