Senior Digital Marketing Executive
We have an immediate opening for a Senior Digital Marketing Exec at our HQ Office in KL, Join us and build your future with Purple Cane Group of Campanies. Our brand portfolios including Purple Cane Tea Art ; Purple Cane Tea Cuisine ; Canes ; Tea+ ; TeaX & other associated brands.
Job Summary:
This position is responsible for the creation, management and execution of Our Brands Marketing Digital Communications and Social Content Creation. The position requires experience in marketing communication and social campaign managements, which requires strong passion, a high level for detail, excellent oral and written communication skills, the ability to manage multiple projects and the ability to meet stringent deadlines. Manage online and offline media integration, digital marketing planning, Search Engine Optimization and KOL influencer efforts to support brand and product launch initiatives; The talent expected to carry solid understanding on how to build digital eco system for the company.
Strategic Digital Planning Skills : Plan, develop and execute digital campaigns, which is in line with marketing goals and objectives of the year. Implement integrated marketing communications and brand strategy, across all digital touch points. Good understanding of digital eco systems, strong knowledge of search engine optimization expected. Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
Campaign Management Skills : Establish, monitor and maintain project budgets that support marketing communications activities and resources. Lead cross-functional teams to execute programs on time and with maximum effectiveness. Responsible to deliver the objectives and to complete the given tasks within agreed timelines. Track and analyse website traffic flow and provide regular internal reports
Content Creation skills: Overseeing social media campaigns and lead the content creations for all social platforms within the organization. Ensuring quality contents including social posts is part of the job. Write and optimise content for the website and social networking accounts such as Facebook ; Instagram, Twitter.
Agency Management Skills : Effectively brief and engage external digital partners in managing the creative digital solutions and timely development of social contents and delivering the campaign objectives. Co-partnering with our external counterparts to integrate and to deliver planned digital social media activities including Facebook, Instagram, KOL.
Minimum of two years’ professional experience managing digital marketing campaign or social media management.
Must be confident in making independent decisions about day-to-day work based on strategic goals
Salary Range – RM 3,000 – RM4,000.00
Please visit our website at www.purplecane.my
Candidate must possess at least Diploma/Advanced/Higher/Graduate Diploma in any field.
Required language(s): Bahasa Malaysia, English, Mandarin
At least 2 Year(s) of working experience in the related field is required for this position.
Required Skill(s): Strategic Digital Planning, Content Creation Skill, Campaign Management Skill, Agency Management Skill
Preferably Senior Executive specialized in Digital Marketing or equivalent.
