Senior Executive, Marketing

Position: Senior Executive, MarketingJob Summary Drive marketing campaigns to generate market awareness for scientific instrumentation products and services, and promote new & existing products, services, or ideas including strategic planning, advertising, public relations, event organization, lead generation, promotion campaigns, distribution, sponsorship, and market research. General Responsibilities • To drive strategic planning of an annual, medium- or long-term marketing plan to drive forward agreed company objectives • Plan and organize events, seminars, exhibitions as well as launching of new products. • Liaison with suppliers and respective stakeholders on these events • Ensure effective roll out of the events and evaluate the degree of success of these events by gathering feedback for future improvement • Involve working with product specialists on the content writing, editing and proofreading • Drive market research and customer surveys to assess demand, brand positioning and awareness • Utilize effective tools in distributing marketing materials to build awareness and generate leads • Managing the marketing database and email distribution Functional Skills/ Knowledge