Marketing Strategy, Plans, and Implementation: For all retail business units within SDM Region & Distribution (R&D) Malaysia, establish positioning, define target audiences, and design integrated marketing plans & strategies with specified targets across all channels and segments. Determine retail marketing KPIs for each Operating Unit in accordance with the dealer plan and basic criteria. Assist sales and after-sales to make sure the targeted KPIs are reached. To create and oversee centralized marketing campaigns, partnerships, and events in order to meet certain retail targets and goals. Engage with and oversee all marketing heads to design, create, and execute a comprehensive PR and brand communication strategy that utilizes all available communication channels for every R&D Operating Unit. Oversee the full implementation of integrated marketing campaigns, utilizing internal resources and fostering both internal and external cooperation. Guiding creative direction and concepts to accomplish goals for all advertising and communications, including Above-the-line, Below-the-line, and digital, in collaboration with the marketing team of each R&D OU. Create and carry out integrated multi-channel campaigns that span the prospect, customer, and brand life cycles, making sure that all channel communications and message are consistent. Oversee content updates and management for internal and external contact points; create budgetary constraints; take part in events; record business procedures; and offer extra sales assistance. Discuss marketing plans, strategies, and budgets with senior executives and present concepts and completed products to internal and external teams. Keeping up a positive rapport with the principals of every brand managed by R&D Malaysia. Guarantees that all processes run well, from the customer's first order to the delivery of goods and services. Spending Plan: Examine the yearly A&P budget for every R&D Operating Unit. To spearhead cost-cutting measures to guarantee collaboration across all R&D Operating Units and optimize profits. To boost productivity and realize economies of scale, establish purchasing and procurement synergies for advertising and promotion (A&P) costs across all OUs. Observance: To oversee and keep an eye on OUs to make sure that all A&P purchases, costs, and procurement procedures adhere to GPPA requirements and business regulations. Digital marketing: To create effective plans, analyze consumer trends, market data, customer insights, and best practices in marketing. Closely collaborate with a data analyst to design, manage, and carry out analytics reporting on various platforms. Gather important information for next campaign creation and go-to-market plans, including formal proposals and strategy suggestions. Requirements A bachelor's degree in marketing, business administration, or a related field is often required. A master's degree in business administration (MBA) or a similar advanced degree can be advantageous. Significant experience in marketing, preferably within the automotive industry. A strong understanding of the automotive industry, including market trends, consumer behavior, competitor analysis, and regulatory requirements, is essential. Demonstrated expertise in retail marketing strategies, including retail promotions, merchandising, dealership support, and consumer engagement initiatives. Ability to develop and implement strategic marketing plans aligned with business objectives, market dynamics, and consumer insights. Strong analytical skills to interpret market data, track marketing performance metrics, and make data-driven decisions. Experience in managing marketing budgets effectively, optimizing spending across various marketing channels, and ensuring a strong return on investment (ROI). A customer-centric mindset with a deep understanding of customer needs, preferences, and buying behaviors. Strong project management capabilities to oversee multiple marketing initiatives simultaneously, set priorities, allocate resources efficiently, and ensure timely execution.
