Job Description·A comprehensive level of understanding of client – business, products, markets, personnel, outside influencers, etc. (B-B & Corporate client experiences.)·A solid grasp of all traditional public relations tools and be familiar with public relations tools, national media environment, solid relationship with business media is a plus.·Skilled in managing client directly and be able to recommend a variety of strategies and tactics to clients.·Ability to manage and lead, coach account team, manage budget of one or more sizeable clients and good team player·Excellent written and oral communications skills in both mandarin and English.·Good personality, energetic and have the intellectual energy to manage client and people ·At least 4-6 years of working experience in public relations, brand marketing, or a related field, preferably in corporate communication.·A bachelor's degree from an accredited university or above, preferably in PR & Marketing related major background.ResponsibilitiesManages the overall quality of work on multiple clients, and the individual performance of all SAE, AE and AAE in the team. Day-to-day responsibilities including but not limited to: Client ServicingØBuild strong relationships with client contacts and provide proactive client counselØPlay a major role in the research, planning and development of comprehensive public relations campaignØAddress client issues effectively, thoughtfullyØEffective coach company spokesperson on speeches and presentationsØManage client projects from concept to completion on time and on budget.Product CapabilityWriting and Editing ·Press release writing style aster·Research, interview, write and edit news release, corporate and product backgrounders, contributed articles, corporate strategy news releases (corporate announcement, key executive hires, reorganizational movement) and various other promo kit pieces·Strategize news releases, white papers, executive speeches and contributed articles ·Develop key messages in keeping with clients' objectivesRelevant Market Knowledge ·Understanding of key client information including general business strategy, industry issues, products and services offered, key customers and competitors in the marketplace·Understands general principles of business and marketing and the role of PR in the communications mix·Use proprietary methodologies where relevant.·Knowledge of consultancy services and ability to talk intelligently about consultancy at internal and external meetings and industry functions.·Basic knowledge of digital communication strategy, content style and management (digital platforms such as WeChat, Weibo, Zhihu, Tiktok)Media Relations ·Oversee press programs and manage business press and analyst relationship.·Develop and manage product-focused media relations programs including maintaining quality programs with trade, business and vertical presss and sustain key editorial contacts·Develop the strategy for and implement press tours; manage and staff press activities at tradeshows·Understand marketing and sales issues and strategies impacting clients·Plan and implement press conferences, seminars, speaker's bureau, and other special events·Counsel client on media briefings, able to provide real-time, valuable feedback/counsel·Generate ideas for media outreach/strategy·Maintain national media contracts, especially business and financial media and tier one media of client sectors.Planning, Organization and Research·Evaluate campaign results against objectives, use results to suggest improvements to client or team·Lead brainstorms ·Solid understanding of "big picture" in regards to client campaign; maintain alterative of future client events and activities and how they relate to overall strategies. People DevelopmentØParticipate and counsel professional and client development junior employeesØAssist in recruiting, interviewing and selecting Zeno personnelØContribute to performance appraisal process for peers, managers, and subordinatesØCoach and supervise junior employeesØEngage in team building activitiesLeadershipØHold weekly client service team meetings or progress meetings at which assignment are clearly identified and delegated, and progress is mentionedØLive with Zeno values – quality, integrity, respect, entrepreneurial spirits, mutual benefitsØMotivate and inspire teamØDemonstrate professional and team leadershipØFoster relationship with other agencies involved with client workØConstantly look for integration and creative output opportunities.LI-JL
