Job SummaryTo plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing. To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing General Responsibilities To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans. Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through. To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities To ensure optimum balance between various marketing activities: Brand building exercises (Conference, roadshow, CME, RTD and product launches, etc.) Education (internal & external product training, etc.) Build and maintain strong relationships with key external suppliers/regional Advertising & Promotion: Formulate & monitor the implementation of A&P strategies and its effectiveness in meeting objectives To work with agency to ensure reasonable rates paid for POSM. Product Management To play a strategic role in ensuring range and product selection meets trends and requirements. To monitor the brand's proactive approach towards patient preferences at the local level. To ensure inventory levels are managed within contractual agreements. To conduct financial feasibility study of promotion activities to ensure in line with profit objectives. To lead in new product launches. This shall encompass developing the product launch plan, setting timetable, determining retail price level (benchmarked to product strategy, margin strategy, competitor and market tolerance level), roll-out timing, sample preparation (where applicable), POSM support requirements, display standards..etc, to be executed by the sales and finance teams. OTHER RESPONSIBILITIES To participate and support any teamwork activities. Assist in all others duties as directed from superior from time to time. Conduct or make available scheduled product training to internal and external customers Functional Skills and Knowledge
