Company Description We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow your business:
We scout out new opportunities
We find new opportunities for our clients – by challenging briefs, acting as consultants, and using insights to deliver growth right across the customer journey.
We solve complex challenges
We interrogate data – looking at everything from technology infrastructure to content distribution – so we get to the heart of problems and provide broader, more impactful solutions.
We grow your business
It’s simple. Everything we do is about delivering profitable top-line growth for our clients.
Job Description
A Senior Media Planner’s role is to assist in the development of communication plans and conduct the execution of approved plans.
ESSENTIAL DUTIES & RESPONSIBILITIES
1. Client Management
- Establish a good relationship with clients, obtaining feedback from clients from time to time, resulting in overall clients' satisfaction; little or no clients' complaints on major issues.
- Responsive to clients' requests in an accurate/ appropriate manner.
- Update the clients on new packages, competitive alerts, new media opportunities and follow-through on campaigns.
- Communicate to the team on clients' special requests (e.g. special, ad hoc report).
2. Business Partner Management
- Develop good relationships with business partners (e.g. creative, media owners), hence the ability to obtain updated information (e.g. formats, guidelines, packages, deadlines) that contributes to the work objectives, value-add to clients or a smooth campaign placement.
- Ensure clear documentation on all communications with business partners.
- Ensure terms and conditions in media owner contracts are approved by supervisor.
3. Research & Media Applications Proficiency
- Perform basic and advanced functions of planning/booking systems, both syndicated and proprietary, thus completing each transaction/ placement successfully.
- Generate reports (e.g. by medium, pre-and-post-buy, syndicated and proprietary reports.)
- Apply agency's planning approach.
4. Financial
- Accurate and timely input into billing system.
- Update and follow-through all changes to media placement.
- Adhere to media planning process.
- Reconcile media payment variances.
5. Industry Knowledge (Consumer, Business or Brand Insights)
- Basic understanding of media scene & developments.
- Basic awareness of brand and product categories, and the competitive framework, thus able to carry out basic media planning/buying assignments.
- Conduct basic analysis of targets involvement with the various media.
- Apply the insights of the analysis to create an effective plan/buy.
6. Investment Management
- Optimize/adhere to budget constraints in clients'/schedule brief.
- Perform expenditure update.
- Manage and allocate cost for brands across medium used.
7. Corporate Responsibility
- Demonstrate appropriate behaviors to uphold the company's image, reputation and credentials.
Qualifications
Requirements:
- Bachelor’s Degree required with related coursework in advertising, marketing, and/communications
- Min. 2 to 4 years media planning
- Working understanding of media, research resources, and terminology
- Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
- Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
- Mastery of Word, Excel and PowerPoint
- Candidates should have a natural affinity for research, numbers, and analysis
Additional Information
https://www.zenithmedia.com/
