Seo Specialist

Job Description Develop optimization strategies to increase website search engine results rankings Execute tests, collect and analyze data, identify trends, and insights for maximum ROI Manage SEO campaign expenses, staying on budget, estimating monthly costs, and reconciling differences Collaborate with editorial and marketing teams to drive SEO in content creation and marketing efforts Research and implement SEO recommendations Create and execute a link-building strategy Establish measurable goals demonstrating improvement in marketing efforts. Requirements Experience with Google and Bing's services, including Analytics and Webmaster Tools Familiarity with Google's Keyword Tool Functional understanding of HTML and CSS Ability to work with back-end SEO elements: .htaccess, robots.txt, metadata, site speed optimization, etc. Proven success in link building and viral strategies Ability to deploy effective local and long-tail search strategies Deep understanding of mobile strategy and its relation to SEO Solid grasp of blogging, press releases, social media, and their synergy with SEO Experience in building inbound organic search traffic and improving SERPs Background in creating reports showing web analytics data and site evaluations Up-to-date knowledge of current, past, and projected SEO industry trends Familiarity with the best tools in the trade