Job Description As a Technical SEO Manager, your primary responsibility is to oversee and execute technical SEO strategies to improve website performance, visibility, and ranking on search engine results pages (SERPs). You will lead a team of SEO specialists and collaborate with cross-functional teams to implement technical optimizations that enhance website crawlability, indexation, and user experience. Key Responsibilities: 1. Technical SEO Strategy: - Develop and execute technical SEO strategies to improve website architecture, performance, and search engine accessibility. - Conduct comprehensive technical audits to identify and prioritize areas for improvement, including crawlability, indexation, site speed, and mobile-friendliness. - Stay abreast of industry trends, algorithm updates, and emerging technologies to inform technical SEO best practices and recommendations. 2. Website Architecture and Structure: - Optimize website architecture, URL structure, and navigation to enhance user experience and search engine crawlability. - Collaborate with web development and IT teams to implement SEO-friendly website changes, including redirects, canonical tags, and URL parameters. - Ensure proper implementation of XML sitemaps, robots.txt directives, and other technical elements to facilitate search engine crawling and indexing. 3. Mobile Optimization: - Implement mobile-friendly design principles and best practices to enhance website performance and user experience on mobile devices. - Conduct mobile usability audits and optimizations to ensure seamless navigation, readability, and functionality across various mobile platforms and screen sizes. - Monitor Google's mobile-first indexing guidelines and optimize websites accordingly to maintain visibility and ranking in mobile search results. 4. Website Performance and Speed Optimization: - Analyze website performance metrics and user experience factors to identify opportunities for improving page load times and performance. - Collaborate with web development and hosting teams to optimize server configurations, reduce page load times, and minimize render-blocking resources. - Leverage tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to diagnose performance issues and implement optimization recommendations. 5. Structured Data Markup and Schema.org Integration: - Implement structured data markup using Schema.org vocabulary to enhance search engine understanding of website content and improve rich snippet appearance in SERPs. - Identify opportunities to incorporate schema markup for events, products, reviews, recipes, and other relevant content types to enhance visibility and click-through rates. - Monitor structured data errors and markup implementation using Google's Structured Data Testing Tool and Search Console. 6. Technical SEO Reporting and Analysis: - Monitor and analyze key technical SEO performance metrics, including crawl errors, indexation status, server errors, and structured data errors. - Generate regular technical SEO reports and dashboards to communicate performance trends, optimization efforts, and actionable insights to stakeholders. - Collaborate with analytics and data teams to correlate technical SEO initiatives with website traffic, engagement, and conversion metrics. Qualifications 6 – 8 years working as a SEO Expert, with at least 2 years in managerial role preferred. Ability to identify the tactics used by competitors and correlating their traffic with their content Demonstrable success in managing enterprise-level SEO campaigns with a proven track record of working on big brands. An understanding of how search marketing integrates with other marketing channels and wider company goals. Broad knowledge and understanding of how search engine algorithms work. Working knowledge of web technologies such as HTML, PHP, CSS, Javascript and browsers. Broad knowledge of available SEO tools and the strengths/ weaknesses of each, with an ability to extract the maximum learning and benefit from these tools. Should have hands on experience in using various SEO tools like SEMRush, Google keyword planner, similar web, Majestic and more. Proven experience in technical SEO management or a related role, with a strong portfolio of successful technical SEO projects. In-depth knowledge of search engine algorithms, crawling mechanisms, indexing processes, and technical SEO best practices. Additional Information Our employee benefits package comprises the following: Generous leave entitlements, including birthday leave, rest day and family care leave. Office closure for World Mental Health Day 10th October. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. Phone Allowance
