Social Media And Influence Professional (Japanese Speaking)

As a Junior Social Media professional, you will build and evolve IBM's social media presence in Japan. You will be responsible for translating IBM's brand story across the social channels (e.g., LinkedIn, Facebook, YouTube), adapting content for platforms, the Japanese audience and culture, and geo-specific priorities. In this position you will develop and manage day-to-day social posts in partnership with teammates and cross-functional teams, driving plans through execution and measurement.Your primary responsibilities will include:Social Media Management:• Understand and execute on social media strategies that align with IBM's marketing and communications objectives using a researched approach that considers platform strengths, target audience, and platform best practices• Under the guidance and support of the social team leader, develop social media content and manage day-to-day posting in key channels (e.g., LinkedIn, Facebook, YouTube, X)• Monitor and measure social media performance and use data to optimize social media strategy over time• Leverage deep curiosity to build an understanding of the market, target audiences and IBM's offerings to help create the most compelling messaging and content.• Develop a keen understanding of how to connect business priorities to culture through intentional social storytelling• Ensure alignment with IBM's audit requirements for social posts and collect/record required evidence, such as consent from third-party stakeholders and adherence to copyright requirementsContent Development:• Take social media post requests from internal stakeholders (business units, marketing, communications) and translate those into compelling messaging for IBM's target audience• Develop simple creatives for social media posts such as short videos or infographicsThis is a Hybrid role, attendance to the office is requested at least 4 times a week until the team is comfortable with the work environment. Then it can come down to 3 times per week depending on the role.MYCHQ24