AniLive is AnotherBall's new VTubing App. We aim to unlock humanity's potential through new technology. We will spark a revolution in the virtual streaming industry with the launch of AniLive! On November 27th, 2023, we announced that we secured USD 12.7 million in funding during our seed round, bringing our total funding to approximately USD 14.8 million.
The Role In this role, you will work closely with the CEO and will be responsible for leading social media campaigns, creating viral content, shaping brand identity, and demonstrating strong leadership in leading a marketing team. You will be responsible for:
Leading the development and execution of comprehensive marketing strategies to promote AniLive across various platforms and channels. Conceptualizing and producing engaging and shareable content that resonates with our target audience, driving organic reach and generating buzz around AniLive. Building relationships with key media outlets, journalists, and influencers to secure press coverage and maximize visibility for our brand and projects. Develop press releases, media kits, and other PR materials as needed. Overseeing all aspects of social media marketing, including content creation, community engagement, influencer partnerships, and paid advertising campaigns. Utilize analytics to optimize performance and drive audience growth. Maintaining the overall brand identity for our company and projects. Ensure brand consistency across all marketing materials and communications. Leading a team of marketing professionals, providing guidance, support, and inspiration to drive collaboration, creativity, and performance excellence. Managing marketing budgets effectively, allocating resources strategically to achieve maximum impact and ROI. Ideal Profile You possess a Bachelor's Degree or equivalent, preferably in Business Management or a related field. You have 6+ years of experience working in entertainment industry and/or emerging technologies such as VTubing and at least 3 year of experience in team building and management. You have a solid understanding of marketing principles, strategies, and best practices. You have hands-on experience in Driving revenue by increasing sales through marketing activities Proficiency in customizing marketing tools based on the strategy You have a profound passion for entertainment and otaku culture, such as Anime, Manga, and VTuber. Proficiency in Japanese would be advantageous in order to interact with internal teams and external stakeholders in Japan. Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels. You thrive in fast-paced startup environments. What's on Offer? Join a fast growing startup building a sustainable platform for content creators globally Be part of a fully distributed international team of talented individuals
