Key Tasks: Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the Display campaigns of Eduloco across multiple platforms (Facebook, Twitter, Google’s DoubleClick Bid Manager, Amazon AAP, AOP) Daily optimization and management of campaigns within individual DSPs and Platforms RFP’ing media vendors and evaluating publisher capabilities and new opportunities Working with Eduloco optimization, you will maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new techniques Building Trafficking sheets to share with the trafficking team to generate through 3rd party ad server tools such as Double Click Campaign Manager and implementing ad tags and creative in DSPs and with vendors Pixel and tag generation, implementation and quality assurance Budget management including assistance in the allocation of monthly budgets, issuance/revisions of monthly insertion orders, oversight of client’s billing and financial reconciliation on a monthly and quarterly basis and resolution of media invoice and ad service fee discrepancies Analyzing campaign performance and providing optimization recommendations Additional projects and tasks supporting the Ad Operations team where required Job Responsibilities You will report into Eduloco's Project Manager and will work closely with the team You will be responsible for working with all departments to ensure that each campaign is set up for success and accuracy within our ad servers or ad platforms You will ensure proper QA of campaigns, assets (tags, creatives), campaign setup (targeting) and 100% delivery/pacing You should be comfortable focusing on the Education sector and can help Sales / Agents work through issues with the quality of the leads and prospects In addition to the above, the role of the Advertising Operations Specialist is to understand Eduloco's KPIs to help deliver campaigns effectively to reach our goals Additionally, this role will need to report delivery results back to the Project Manager to ensure planning is accurately performed He/She will be responsible for tracking digital media channels They will be responsible for testing and launching ad creatives and monitoring delivery to perform necessary optimizations and reporting as needed The Digital Ad Operations Specialist is responsible for the implementation and optimization of digital campaigns, from initial set-up, to change requests, to reporting This position will provide support to Eduloco's digital campaigns Requirements Ability to work within a highly collaborative, dynamic environment Proven experience in trafficking and troubleshooting campaigns Proven ability to establish goals and set clear expectations, prioritize activities, and follow through with timely execution in a fluid, cross-functional team environment Excellent written and verbal communication skills Detailed and analytical nature; metric-driven behaviour with a high degree of organization. - Innovative, self-starter with high work ethic Excited to keep up with the latest progress and trends in ad tech! Preferred Additional Qualifications: Prior experience utilizing ad serving and data management systems: FreeWheel, Salesforce Data Cloud, SSP/DSPs. Account management or client service experience Working knowledge of SQL, basic HTML, and ad tag construction Required Academic & Work Experience: BA or BS degree in marketing or analytical field 2+ years of progressive advertising operations experience Experience in education sector advertising digital media is a plus Seniority Level Associate
ELFO.com is a martech company that offers integrated Performance-Based solutions for Digital Marketing. We deliver expertise in scaling brands and business in the Digital space. ELFO.com brings a full range of knowledge with an extensive background in the vibrant tech landscape and access to vast array of networks with Mobile Network Operators, Content Providers, Government Agencies, Consumer Groups, Enterprise, and Content Partners across Asia, the Middle-East and the USA.
Bachelor's or Equivalent
