Assistant Vice President, App - Investment Products - Campaign, Communications & Digital My

Job Description :To execute strategies of a series of wealth engagements contents which are world-class, to showcase the wealth content from the CIMB Investment Research Team and other sources of research (e.g. Fund House).Develop wealth marketing content strategy, originating topical and desirables themes.To support the wealth engagement strategy to all active investors / potential customers / internal stakeholders so that CIMB is the 'main' destination for wealth advise and investment platform.To execute planned strategies including advertising initiatives, insights, research, creative execution, user experience and customer / user journey mapping.To partner with key stakeholders (investment products) to understand their priorities, and the marketing needs in meeting those objectives. To work with internal teams across organization to ensure contents are concise and consistently pulled through the line. Manage compliance approvals to ensure all contents / marketing deliverables are meeting all risk and control.Diligently communicate and management timelines and deadlines. Analyze, measure, report and optimize content in order to improve the virtual engagements.