**Job Description- Maximize revenues from Hotel websites, optimise and analyse website performance and initiate improvements and updates.- Monitor, track and analyse Hotel websites to drive consumer traffic, brand awareness, booking conversion and revenue.- Assist & Manage marketing agencies to deliver strategic goals and maximum ROI.- Lead, coordinate and manage digital marketing initiatives and campaigns with internal teams.- Support group's digital roadmap by implementing, facilitating and driving marketing initiatives and campaigns.- Establish and share digital trends, online travel marketing best practices, key travel industry and consumer trends to internal teams.**FOCUS AREAS**:Social Media Management- Monitor day-to-day activities of hotel social media channels; manage and update all social presences of the hotel and activities within Sunway Resort City.- Monitors overall social media listening; creates alerts through Revinate, and other social tools (Google, Facebook, Weibo, Socialbakers).- Manages active and engaged communities around defined or trending topics; performs social media canvasing and lead generation.- Communicates with GM and Dept. heads for appropriate messaging needs/ responses to Guest Reviews (TripAdvisor, OTAs).- Monitors community feedback in real-time drives daily engagement with public interaction for the hotel's official social presences (FB, Twitter, Weibo, etc).- Develops unique hotel and destination content (posts, photos, videos, infographics, etc); sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.- Verifies Brand positioning and voice is fully adhered and activated at the property level.**FOCUS AREAS**:Website CMS- To carry out constant maintenance and updating of the Hotel's main webpage.- Update and enhance the Hotel's plasma screens with on-going marketing programs and initiatives.- Responsible for preparing mail-out and online exposure value reports on a monthly basis.**Qualifications & Experience- Bachelor's Degree in Business, Marketing, Journalism or related discipline- 1-4 years of experience in online marketing, communications, strategic planning and brand management in the hospitality, lifestyle or consumer goods industry- A self-starter with good organisation, methodical and multitasking skills with the passion to deliver quality work in tight deadlines.- Able to propose sales, marketing plans, promotion and activities.- Ability to handle marketing reports, presentations and media relations.- Strong project management or organisational skills.- In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Instagram, Weibo, TripAdvisor etc.) and how they can be deployed in different scenarios.- Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.- Team player, with the confidence to take the lead and guide other departments when necessary.- Have basic knowledge of principles of SEO (Search Engine Optimisation).- Public relations, Communications, Marketing and/or Community Management experience.
