Digital Marketing Specialist

You'll play an important role as Digital Marketing Specialist:- Develop and execute digital marketing strategies to promote products, targeting specific demographics and markets.- Manage and optimize digital advertising campaigns across various platforms such as social media, search engines, and display networks.- Utilize analytics tools to track and analyze the performance of digital marketing campaigns, making data-driven decisions to improve results.- Collaborate with cross-functional teams including product development, sales, and creative to ensure alignment of marketing initiatives.- Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation.- Implement SEO strategies to improve search engine rankings and increase organic visibility for beverage products.- Oversee the management of social media accounts, engaging with followers and managing online communities.- Develop and manage influencer partnerships and affiliate marketing programs to expand brand reach and awareness.