Executive - Performance Media

Job Description but are not limited toPotential participation in strategy for and execute all local paid online acquisition efforts including:Facebook, Twitter, Instagram adsSearch engine marketing (SEM)Google Display Network (GDN) and other Banner adsAffiliatesCollect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)Manage day to day workflow and setup for projects and campaigns across platformsRegularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectivesServing clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviewsSpearheading relations with account team working on common accounts to ensure alignment with clientsAbility to troubleshoot technical issues on campaigns, especially conversion-oriented onesInnovating to improve performance, growth and profitability across all channelsKeep up-to-date with market trends and come up with creative ideas that are one step ahead of the competitionShare best practices with peers within groupAccountability and full ownership for campaign performance and aligned KPIsTraining and mentoring executives to take up implementations across platformsQualifications1-2 years experience in digital marketing.Strong experience with performance marketing and online acquisition tools and networks.Entrepreneurial mindset and willing to work on daily execution campaign.Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them.Excellent time management and organization skills, comfortable in meeting tight deadlines.Strong leadership abilities and track-record of hitting targets with limited resources/budget.Previous experience working in a start-up or dynamic high-growth company a plus