Head Of Corporate Branding

Head of Corporate Branding, Marketing Division The incumbent is responsible for our Client's company overall branding, public relations and digital communications strategy which includes :- Public Relations Management and company brand positioning through various media platforms and agencies. Establish brand positioning, identify target audiences and develop marketing plans to drive business objectives across different channels and segments. Manage and control of all company branding material (for events, CSR, merchandises, publishing contents, billboards). Gather customer and market insights to inform outreach strategies, generate sales, increase customer conversions and drive loyalty. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly. Development and execution of Digital content and strategy which includes company website & mobile app management, Social Media management – FB, Instagram, You Tube, Social crisis alert & monitoring. Management and implementation of sales and marketing roadshow and promotional events, media and CSR events. Manage advertising and branding budgets, review and improve existing processes to ensure efficiency and cost optimisation Responsible for all media and editorial contents that is in line with company communication and public relations strategy. Requirements:· Bachelor’s degree in Communications, Marketing or business-related field. · Minimum of 8 years’ experience in marketing and PR communications preferably in the automotive industry.· Demonstrated skills, knowledge and experience in the implemention and execution of marketing, communications and public relations activities· Ability to manage multiple projects at a time.· Excellent interpersonal skills and able to interact effectively with internal (senior management and all levels of employees) and external stakeholders.Interested candidate please apply within with your complete detail resume. Consultant in-charge: Sarah Tan, Principal Consultant (012-3300765)