Job Description
AboutBIG Life
We began as an airline loyalty programme for AirAsia, and have since grown into a comprehensive lifestyle rewards platform that goes beyond flights, presenting a new, holistic way of rewarding loyal BIG Members. With a diverse range of partners across lifestyle, travel and financial services categories, BIG Rewards is now one of the biggest points platforms that allows borderless earn and burn activities across ASEAN and beyond.
Duties and responsibilities forManager, Digital & Performance Marketing:
We are searching for a highly-creative person to manage and monitor marketing activities of our line of businesses.
In this position, you will be responsible for all aspects of our marketing operations.
Your central goal is to help grow our LOBs to achieve their goals in the digital mediums.
Your duties will include planning, coordination, implementing, and monitoring our LOB digital marketing campaigns across all digital networks.
Our ideal candidate is someone with experience in Performance marketing, social media marketing, content marketing and inbound marketing .
In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
Develop and monitor inbound and paid marketing campaigns.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with LOB marketing team and internal marketing team to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with your team to brainstorm new and innovative growth strategies.
Oversee and manage all contests, giveaways, and other digital projects of LOBs.
Requirements:
Bachelor’s degree in Marketing or relevant field.
A minimum of 5 years’ experience in a digital marketing or advertising position.
In-depth knowledge of various marketing platforms, best practices, and website analytics.
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
Added advantages:
Familiarity with Google marketing stack including data studio, GTM, ad manager, analytics, DV360 and campaign manager.
Basic knowledge of SQL queries.
Understanding of HTML, CSS, JavaScript and JSON.
Working experience in Travel, Finance and E-commerce business.
Basic understanding of SEO, Email marketing and marketing automation.
We are all different- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be the best. We committed to creating a diverse work environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Search Firm Representatives- AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position-specific.
