Marketing Manager

Lead and oversee each function of the marketing department, including goal setting, performance management, and fostering a collaborative work environment- Allocate and manage department budgets, making informed decisions on resource allocation and overseeing expenses to ensure efficient use of funds- Develop a comprehensive marketing plan and strategy for the business, outlining clear goals, target audiences, and key strategies to effectively reach global gamers- Lead team to drive the development of innovative and impactful digital marketing campaigns that engage with global gamers and drive brand awareness- Work closely with the creative team to create compelling content ideas for all digital marketing channels, including the website, social media platforms, and other relevant channels- Monitor and analyze marketing metrics, such as campaign performance, website traffic, customer engagement, and conversion rates, to evaluate the effectiveness of marketing efforts- Utilize data-driven insights to make informed decisions for campaign optimization and improvement- Conduct thorough market research to gather insights about customers, competitors, and industry trends. Utilize this data to inform marketing strategies, identify growth opportunities, and stay ahead of market trends- Stay abreast of industry developments, emerging trends, and best practices in digital marketing to continually improve marketing efforts and drive innovation within the team- Lead CRM team as well as deliver loyalty strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand- Work collaboratively with external merchants and through strategic partner tie-ups to enrich membership benefits and privileges**Job Requirements**:- 5-6 years of working experience in Marketing related field- Diploma/Degree in business/marketing/communications/IT or related field- Fluent in written and verbal communication skills for English and Mandarin, extra languages will be an added advantage**Salary**: RM7,500.00 - RM9,500.00 per month**Benefits**:- Health insurance- Professional development- Vision insuranceSchedule:- Monday to Friday