9152 Mylan Healthcare Sdn. Bhd.At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs.Viatris empowers people worldwide to live healthier at every stage of life.We do so via:Access - Providing high quality trusted medicines regardless of geography or circumstance;Leadership - Advancing sustainable operations and innovative solutions to improve patient health; andPartnership - Leveraging our collective expertise to connect people to products and services.Key Responsibilities:Marketing Strategy- To develop robust brand strategies in line with the global and regional strategies while customizing to local market situation to ensure sustainable healthy brand growth.- To conceptualize, develop, implement, and monitor marketing and communications plans, programs and activities in support of the business development, strengthen market positioning and enhance profitability for the Company.- Responsible to develop, plan and implement marketing communication strategy using various communications tools and techniques to drive the brand strategies.- Monitor business performance and external environment to deliver corrective action as required to meet business objectives.- Understand, anticipate, and shape customer needs and use fact-based research to identify market opportunities.Core Competencies of the Product Manager- Achieve sales budget and product profit goals within allocated marketing resources, including achievement of targeted market share.- Manage and control the A&P budgets to ensure optimizing resources and achieving set business objectives.- Responsible for sales and inventory forecast planning and monitoring.- Create a mutually beneficial relationship with KOLs and healthcare professionals and drive high level engagement such as advisory board meeting, consensus meeting to build the brand equity.- Provide coaching and training on disease knowledge, product knowledge and brand strategy to sales force to ensure successful brand performance.- Analyze market trending data for the product and prepare revenue forecasts for review; draw implications from customer insight analysis and market research and synthesize the strategies.People and Communication- Develop relationships and collaborate closely across business and functions to successfully execute on larger projects and brand plans.- Interact with field force to gain insights on promotional activities for brand. Work closely with field force to develop customer programs in support of the brand.- Interact with agencies for creative discussions and output.Compliance:- Maintain and uphold Viatris business code of conduct and compliance.Qualifications:- Minimum Degree in Biomedical Science or any other related discipline.- Experience and exposure to pharmaceutical business and working culture.- Minimal 3 years brand marketing experience in pharmaceuticals.- Possess strong presentation, planning, organization, and analytical skills.- Independent, energetic, passionate, proactive, performance driven, committed and open to new challenges.- Excellent interpersonal and communication skills, both verbal and written.- Strong team player, adaptable and versatile in working style.Physical/Mental Requirements:- Good Communication & Presentation Skill with effective articulation- Strategic and innovative thinking- Insight, influence, promote diversity and inclusion- Demonstrates commercial acumen and growth mindset.- Acts decisively in complex and fast-moving environment- Excellence sense of engagement, teamwork, and collaborationOrganizational Relationships:- Reports to the Head of Marketing- Collaborate closely with Sales, Marketing, Trade Marketing, Digital Marketing, Medical Affairs, Market Access, Tender & Pricing, Regulatory, Supply and Finance; External Stakeholders - Healthcare professionals, Government bodies and association, KOLs, Media and vendors.At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.Viatris is an Equal Opportunity Employer.
