Senior Digital Marketing Specialist (Branding Team)

About the Company A one-stop hub from digital marketing to software development, game development, telesales and customer service, we accommodate to our clients from various industries such as gaming, e-Commerce, F&B and more. We take pride in our ability to comprehend our clients' business models and direction, and subsequently to develop tailored digital solutions. Overview: Our client is looking for an experienced and result-driven Digital Marketing Specialist to join our awesome marketing team! In your role as a Digital Marketing Specialist within the branding team, your primary responsibility will be helping businesses enhance their brand awareness and drive business growth. Job Responsibilities: Oversee brand equity and positioning, collaborating with stakeholders for brand and marketing initiatives to boost awareness. Develop an annual brand strategy rooted in research, aligning with the budget, and translating brand elements into actionable market plans. Identify and manage partnerships and event sponsorships to expand brand reach in diverse markets. Take charge of brand ambassador and influencer campaigns, handling communication and content oversight. Manage and collaborate closely with Media and Creative agencies to ensure the timely execution and implementation of campaigns, including advertisement, presentation, social media campaigns, blogs, and testimonials. Ensure that all brand creative content from the marketing team conveys a consistent tone and message. Job Requirements: Candidate must possess at least a Diploma/Advanced/Higher/Graduate Diploma, Bachelors Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communication or Advertising/Media. Competencies: Able to negotiate and skilled in budgeting and resource management to maximize value for the company. Sensitive to current market trends in the entertainment industry; someone who follows sports-related news is an added advantage. Proficient in project management and presentation skills. Enjoys networking and building connections with potential partners. Possesses the ability to conduct research and analyze data. Remuneration Consultant in charge Ken Ng | 019 213 2628 |