Social Media Specialist

We are seeking a passionate and creative Social Media Specialist to join our team and play a key role in promoting our dental practice, dental clear aligners, and increasing patient acquisition. Responsibilities: Manage Leads and Drive Patient Acquisition: Develop and implement comprehensive social media strategies across relevant platforms (e.g., Facebook, Instagram, YouTube) to attract new patients and convert leads into appointments. Track and manage advertising campaigns by agency to reach specific demographics and interests. Collaborate with the agency team to track and analyze results, and optimize campaigns for maximum impact. Provide Responsive Patient Communication: Promptly and professionally answer patient inquiries and messages on social media platforms. Address concerns in a friendly and reassuring manner, promoting the practice's expertise and building trust. Proactively engage with patients and foster positive online relationships. Manage Complaints and Mitigate Negative Feedback: Respond to negative feedback promptly and diplomatically, aiming to resolve issues and maintain a positive brand reputation. Develop and implement strategies to minimize negative feedback and proactively manage online reputation. Drive Sales and Promotions: Create engaging content that promotes or educate dental services and special offers. Run social media contests and giveaways to generate excitement and increase patient engagement. Track and analyze the effectiveness of sales-focused campaigns. Social Media Management: Manage and optimize all social media accounts, ensuring consistent branding and messaging. Create high-quality and engaging content, including text, images, videos, and stories. Schedule and publish content effectively, maximizing reach and engagement. Monitor social media trends and adapt strategies accordingly. Content Creation and Collaboration: Work closely with a social media agency to develop and implement content strategies. Provide creative input and contribute to content production (e.g., photography,videography, graphic design). Maintain strong communication and collaboration with the agency to ensure successful campaign execution.