Crm/Cvm Specialist

The PositionProvide support to the CRM Manager and ComOps Team on CRM Supporting CRM System and Customer Segmentation & Targeting. Analysis on customer engagement quality and quantity KPIs for both MY & SG.Data Excellence, data analytics, multichannel analytics, data management, and data stewardshipDuties & ResponsibilitiesVeeva CRM System Management and Customer Segmentation & TargetingMaintaining CRM processes and governance.Implement CRM strategies to optimize customer engagement and retention.Analyzing behavioral activity, ensuring accurate information in the Veeva System.Support Veeva System processes, configurations, data preparations & maintenance.Help in managing MCCP (Multi Channel Cycle Plan) process for all FF.Maintain & develop Veeva reporting according to business needs.Supporting ROPU on all CRM system UAT, feedback & request.Support Veeva training & workshop.Assist in Customer Segmentation & Targeting process.Manage S&T data integration and mapping.Data AnalyticOrganized and structured CEE – Customer Engagement Excellence performance data from Veeva for measurement and benchmarking. Utilize analytic techniques to identify trends, patterns, and insights to enhance customer interactions and drive business outcomes.Utilize multichannel analytic methods to measure the effectiveness of customer engagement & experience across various channels.Design and develop reports for actionable insights to the business. Performs customer engagement KPI tracking & monitoring.Prepare KPI result for incentive calculation.Data ExcellenceData management & data integration to establish solid foundation for efficiency of data extraction and analysis.Data stewardship efforts, manage and maintain CRM databases, including data quality assessments, data cleansing, and establishing data governance frameworks.Work on planning, benchmarking & targeting data readiness for measure's needs.Data support to ROPURequirementsBachelor's degree graduateMinimum 2 years hands-on experience with a focus on CRM management, analytic techniques, data management, and data stewardship.Experience in the pharmaceutical industry is an advantage.Proficiency in Microsoft Excel is a must.Detail-oriented with a commitment to data accuracy, integrity, and data stewardship.Strong analytical skills with the ability to interpret complex data sets.Experience with Data Analytics and Data Visualization Tools (., Power BI) is an advantage.