Marketing Analyst - B2B Content Creation

Responsibilities:

·Responsible for marketing campaigns which will be run across multiple platforms, including but not limited to digital channels such as social media, SEO/SEM & EDM and traditional channels such as partner/channel marketing, events & exhibitions

·Responsible for tracking metrics of campaigns via platforms such as Google Analytics

·Identify opportunities, trends and insights and optimizes spend based on performance

·Manage and build our internal database both via organic lead generation campaigns and secondary research

·Designs, builds and maintains our social media presence

Requirements:

·Able to work independently with minimal supervision

·Degree with a major in Marketing and/or 1-2 years working experience in a B2B marketing role

·Able to use Google Analytics effectively

·Up-to-date knowledge of digital marketing trends & tools

·Advantage: Knowledge of EDM software, marketing automation software like Marketo or Pardot and knowledge of ABM principles.

·Analytical with an understanding of key performance metrics for brand and content.