Job Description Precision Programmatic Strategy:- Collaborate with the Precision Engagement Lead to develop and execute precision programmatic strategies that align with client objectives.- Build your expertise in programmatic DOOH planning and implementation. - Learn and demonstrate expertise in media consolidation strategies to optimize campaign reach and effectiveness.- Knowledge of working with 1st, 2nd, and 3rd party data sources and understanding how to leverage these data types effectively in precision campaigns.- Knowledge about data tools and the capability to integrate data seamlessly into precision programmatic strategies.Tools Expertise:- Hands-on experience with DSPs like The Trade Desk (TTD) and DV360.- Familiarity with additional platforms such as Teads, Hivestack, and Yahoo.- Proficiency in campaign setup, management, and troubleshooting.- Utilize advanced features and targeting options within TTD and DV360.- Set up and manage programmatic guaranteed deals, preferred deals, and private marketplaces (PMPs).Relationship Building:- Build and maintain strong relationships with internal teams and external partners, including publishers, account teams, and tech providers.- Identify the opportunities and collaborate with partners to enhance campaign performance and drive innovation.- Cultivate enduring relationships with key clients, serving as a trusted programmatic partner.- Support planning teams in client meetings and presentations.- Identify opportunities for strategic alliances with internal partners and external stakeholders.Product Development:- Drive innovative approaches for selling precision products.- Help in creating precision sub-products tailored to specific client needs.- Ensure products meet industry standards, compliance requirements, and client expectations.- Promote a culture of innovation within the team.Tracking and Brand Safety:- Knowledge of how to use tracking tools like Campaign Manager to monitor campaign performance and provide data-driven insights.- Ensure brand safety through tools like DV, IAS, and MOAT.- Implement best practices for tracking and brand safety parameters.- Provide guidance and training to team members on tracking and brand safety tools.Training and Education:- Lead training sessions and workshops with Precision Lead for internal teams to keep them updated on programmatic trends and best practices.- Collaborate with external training providers and industry experts for continuous learning and skill enhancement within the programmatic team. QualificationsBachelor's degree in a Advertising, Marketing or a related field is preferred1-2 years of hands-on experience in programmatic advertising within a digital marketing agency or similar setting.Proficiency in using programmatic platforms such as DSPs, DMPs, and ad exchanges (e.g., Google Display & Video 360, The Trade Desk, etc.).DV360 experience is preferable.Strong analytical skills with the ability to interpret data, analyse results, and optimize campaigns based on performance metrics.Excellent communication skills to effectively collaborate with internal teams and clients.Proven track record of managing successful programmatic campaigns across various industries.Familiarity with ad verification and viewability measurement tools.
